After spending soooo long trying to come up with a concept for my brand, exploring what exactly it is that i like and dont like, and what i want or think it should be! I decided one day to actually sit down and take a look at myself - What i wear, How i feel and Who i am!
I realised from this analysis of myself, that i did actually have a concept all along, i just didnt realise it!
So my concept is....
Designing garments that offer security, comfort and confidence! Something that every girl, woman or lady wants when wearing clothes.
I always begin the day in the same way - wearing underwear, a black strap top and tights in the winter or just a strap top over my underwear in the summer! This acts as my security layer, i can wear anything i want on top, depending on how i feel that particular day! I also never ever wear my hair up, EVER! i hate having it off my face and have realised that this again is another type of security thing! My long hair acts as a barrier, when entering a new place or if im not feeling to confident about something then i hide behind it! not literally obviously because that would be weird! but i have it hanging down over my shoulders and chest. It makes me feel better! I never really wear anything overly outragous or patterened either and my favourite colours are black, grey, white and cream! These are my 'security' colours as such as i feel confident when wearing them!
These weird habits that i have make me who i am and give me the base for my confidence, which is where the inspiration for my concept came from!
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